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"It's fun when you can take a raw product that had no value and turn it into a product that has extreme value in the marketplace." - Brad Morgan
From Poop to Profits is more than a "rags to riches" story. It is a story of successful entrepreneurship -- a primer on creative and innovative thinking.
Farmer Brad Morgan faced bankruptcy. Like many businesses across America, the Morgan family farm was challenged with high expenses and falling income. With his back to the wall, Morgan was forced to look at things from another perspective. They were spending over $20,000 yearly to dispose of manure. Could this expense be turned into a profit?
In his quest to capitalize on an untapped market, Morgan utilized many rules of successful entrepreneurship. He used resources already available, including raw materials, equipment and personnel. He hired experts to help when necessary. And he never accepted "average."
Now Brad Morgan has much larger goals than just "making ends meet." Like all business owners, he is working to create lasting success, while supplying customers with the best quality product on the market.
The title certainly caught the attention of my Econ classes. It was perfect to illustrate the concept of entrepreneurship. Not only did the entrepreneur reinvent himself once, he had to continually make adjustments to his business to continue to be successful.
Jane Brogan Economics - 12 York High School, York, NE
The term "educational video" is usually a signal for students to put their heads down and sleep, but when I told my class we would be watching a video called "Poop to Profits" they all giggled and waited to see what it was. They were engaged and had plenty of thoughts for discussion after the video was over.
Joseph Miller Economics - 11,12 / Goverment/Civics - 12 Northridge High School, DAYTON, OH
My students got a kick out of the title, which was a good hook. The idea by the entrepreneur to use a by product of his primary business (poop) to generate additional revenue was very well explained for my freshmen level course.
Liana Hoyt Business/Voc/Tech - 9 Springfield Southeast High School, Springfield, IL
Fantastic video! The video is engaging to students from grade 4 and up to high school level. The students understood the emphasis on the main characteristics and ideas of entrepreneurs and began to generate their own ideas immediately after the video. Thank you for providing a free resource for teachers!!
Rayeanne Desoto All - 4,5,6,7,8,9 Gardiner Regional Middle School, GARDINER, ME
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