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Morality in the Marketplace
Format: Streaming | Download
Length: 12:48
Grade Level: 9-12+
Closed Captioned: English | Italian
Do you behave the same if no one is watching?


How do we know right from wrong? Scottish philosopher Adam Smith came up with the idea of the Impartial Spectator, someone who watches and judges us and our behavior.

But what about businesses? Is there any morality there?

The truth is that most businesses are ethical. Indeed, the more ethical they are, the more they succeed, because consumers often vote with their wallets, choosing to deal with those who create positive results in society. Whole Foods is one such example. How so?

Find out in Morality in the Marketplace.

What's Included in a Lesson:

Discover the comprehensive resources included in our Morality in the Marketplace lesson:

  1. Student video viewing guide (with a note-taking section and 4 thematic questions)
  2. Video Lesson
  3. Lesson activity one
  4. Online formative assessment
  5. Lesson activity two

Our carefully designed lesson components work together to create an engaging and immersive learning experience, promoting critical thinking, and academic growth. From thought-provoking preview questions and informative video lessons to interactive activities and assessments, each element supports your students' understanding of key concepts and encourages meaningful discussions. Explore the richness of our Virtual International Field Trip lessons and inspire your students to embark on an exciting educational adventure that will broaden their perspectives and ignite their curiosity.

Lesson Presentation:

Select the preferred format for your lesson plan and access the interactive content designed to enrich your teaching experience.

Lesson Resources:

Our comprehensive Lesson Resources section includes an Educator How-To-Use Guide, providing step-by-step instructions and strategies for seamless lesson implementation. Engage your students with the Student Viewing Guide, which focuses their attention on key concepts and promotes active learning during the video lesson. Extend the learning experience with Lesson Activity One and Lesson Activity Two, offering interactive exercises that reinforce understanding and encourage critical thinking. With these carefully crafted resources at your fingertips, you'll have everything you need to create a dynamic and immersive educational journey for your students.

Online Formative Assessment:

Each lesson has an 11-question formative assessment, ten multiple choice questions, and one written response that will test your students' general understanding of the video. This can be done in class with technology or issued for homework.

Morality in the Marketplace Video Quiz

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