Morality in the Marketplace |
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Morality in the Marketplace

Format: DVD | Streaming | Download
Length: 12:50
Grade Level: 9-12+ | Price: $ 15.00
Closed Captioned:

DVD: English
Streaming: English | Italian

Do you behave the same if no one is watching?

How do we know right from wrong? Scottish philosopher Adam Smith came up with the idea of the Impartial Spectator, someone who watches and judges us and our behavior.

But what about businesses? Is there any morality there?

The truth is that most businesses are ethical. Indeed, the more ethical they are, the more they succeed, because consumers often vote with their wallets, choosing to deal with those who create positive results in society. Whole Foods is one such example. How so?

Find out in Morality in the Marketplace.

Subject Areas

Business / Family & Consumer Science


World History / Geography



Free Markets


United States


Adam Smith

Conscious Capitalism

Economic Principles


Impartial Spectator


Scottish Enlightenment

Whole Foods

Great video. The ideas were current and relevant and also brought up some foundational history and ideas.

Lucinda Jones
Fort Morgan, CO

This goes great with my law class and the chapter on morals and ethics.

Rhonda Shure
Ravenna, OH

The videos and teacher's guides are very engaging for higher level critical thinking.

Deloris Simpson
Key West, FL

I used this video for my AP Macro students and it generated great conversation.

Don Hendricks
Torrance, CA

I've used this both at the High School level and at the community college in economics.

Patricia Dilorenzo
Merrimack, NH

Video helps make connections across different disciplines.

Mary Dworshak
Seattle, WA

I co-teach in 8th grade English and we were discussing morality. This video allowed for a more secular way of discussing this important concept with students that are sometimes lacking here.

Christopher Haskins
Albion, PA

This is my favorite DVD to date. I highly recommend 'Morality in the Marketplace' to high school social studies teachers. The video is short and to the point while creating great conversation among students.

Elizabeth Richards
Kodak, TN

The discussion questions are very helpful to get students to take notes.

Wes Hughes
Salem, OR

Great video! Very engaging!

Scott Snyder Jr
West Babylon, NY

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